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ANALISIS YURIDIS PERLINDUNGAN KONSUMEN ATAS SELISIH HARGA YANG TERTERA DI PAMFLET PROMOSI MELALUI MEDIA SOSIAL PADA RESTORAN MAKANAN CEPAT SAJ

Tanggal Upload: 30/05/2025

Penulis / NIM:
ANNISYA NURCAHYANI IDRIS / H1120018

Program Studi:
S1 Ilmu Hukum

Tahun Akademik:
2024

Kata Kunci:
consumer protection, price difference, social media

Abstrak:

The objectives of this research are (1) to find and analyze whether promotional flyers on social media by fast food restaurants are classified as agreement clauses and (2) to provide a complete description of the responsibility of business actors for losses incurred by consumers on the price differences stated in the promotional pamphlet and paid at the cashier based on the Consumer Protection Law. The research method used by researchers is empirical legal research. The empirical legal research method is a legal research method that serves to see the law in real terms and examine how the law works in the community. The results of this research indicate that: (1) Promotion through pamphlets on social media by fast food restaurant business actors is not only a marketing tool but also an agreement clause between business actors and consumers. Price offers and food menus listed in promotional pamphlets are considered valid offers and purchases by consumers of the promos can be used as binding sales and purchase agreements. Fast food restaurant businesses have an obligation to provide clear, accurate, and not misleading information to consumers in every promotion carried out (2) The Consumer Protection Law gives responsibility to business actors to provide correct, clear, and not misleading information to consumers, including in terms of price promotions. Business actors are obliged to state prices clearly and are responsible for the correctness of the prices stated. If there is a price difference between the promotion and the paid at the checkout, the business actor may be subject to administrative sanctions or even criminal sanctions.
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