The aim of the research is to determine and analyze the influence of Service Qualityand Customer Satisfaction on Customer Loyalty inthe Gorontalo Department Store Macro, both partially and partially. The research analysis method used in theresearch is path analysis. Based on the research results, the coefficient ofdetermination (R Square) is 0.852 (85.2%). The first hypothesis is that service quality (X1), partially has a positive and significanteffect on customer loyalty (Y) at Makro Department Store Gorontalo. Probability alpha (α) value (0.000 < 0.05). Meanwhile, the t-count value is greater than thet-table value (5.179 > 1.661).Second hypothesis: Customer satisfaction (X2), partially has a positive and significant effect on Customer Loyalty (Y) atthe Gorontalo Department Store Macro. Probability alpha (α) value (0.000 < 0.05). Meanwhile, the t-count value is greater than the t-table value (15.386 > 1.661). The third hypothesis is that service quality (X1) and customer satisfaction simultaneously have a positive and significant effect on customer loyalty (Y) atthe Gorontalo Department Store Macro. Probability alpha (α) value (0.000 < 0.05). Meanwhile, the F-calculated value is greater than the F-table value (267.806 >2006). The research found that customer satisfaction dominates with a significantlevel of influence on customer loyalty interest, so that companies are better able tomaintain customer satisfactionby not ignoring service quality so that customer loyalty will continue to increase.